NEW YEAR, NEW MEDIA, NEW GOLF

The New Year brings fresh ways to share experiences and stories, and golf is no

exception. Instagram and YouTube are platforms where our children and

grandchildren are active participants, shaping the story instead of simply

watching it unfold. Younger audiences crave fast-paced, interactive content, while

older fans appreciate the game's tradition and depth.

Recognizing this shift, entrepreneur and golf enthusiast Jason Fix set out to

reintroduce golf in a format that speaks to both worlds. He also noticed the uphill

climb young professionals face on mini-tours, where costs for travel, training, and

entry fees often outweigh the opportunities. His solution? The American Match

Play Tour, AMP - a bold, bracket-style competition designed to be as entertaining

as it is competitive.

The AMP Tour features 64 players in single-elimination match play, whittling

down to 32, then 16, and so on until one champion remains. Each win brings

players closer to prize money, with the top 16 finishers earning payouts. It’s a

format that creates drama that’s both accessible and exciting.

Fans can follow the action on YouTube and Instagram, where highlights capture

the humor, challenges, and unplanned showdowns that make the tour

“Amplified!” as Jason puts it. This is golf with energy - young, aggressive, and

highly competitive, yet still rooted in the spirit of the game.

On January 10–12, Harbor Hills will host the AMP Tour, bringing together

dedicated professionals and enthusiastic fans. Video crews will be on hand to

showcase the fun, the rivalries, and the moments that remind us why golf

continues to inspire generations. Most importantly, the AMP Tour gives rising

pros a more accessible path to the next level.

So come out, enjoy the excitement, and be part of this new chapter in golf. Visit

amptourgolf.com or follow AMPTourGolf on YouTube and Instagram to stay

connected..